News
French Dairy Giant To Purchase Skyr Company Siggi’s

French Dairy Giant To Purchase Skyr Company Siggi’s

Jessica Peng
Words by
Photos by
Fortune

Published January 8, 2018

If you have lived in the United States in recent years, you might have come across Siggi’s, a dairy brand that specializes in Icelandic style yogurt skyr. It’s popular among U.S. consumers because of its low sugar content as more people are now opting for healthier eating habits.

Siggi’s announced last week that it will be acquired by French dairy firm Lactalis for an undisclosed price, according to Reuters. The purchase “further expands our yogurt platform in the U.S. with this unique and fast-growing yogurt brand,” Lactalis said.

Siggi’s was founded by Siggi Hilmarsson in 2005, an Icelander who moved to New York. He found that yogurts in the U.S. are too sweet and artificial for his taste, so he decided to make his own skyr. With his mom’s recipe, Siggi started making and selling his wares at an outdoor market in downtown Manhattan. Now Siggi’s is available in major grocery chains like Whole Foods, Publix, Target and others all across the U.S.

“Our core values of clean ingredient label and less sugar will remain 100 percent unchanged. Consumers everywhere are actively trying to reduce sugar in their diets so our offering has a global relevance,” Siggi said. The company will continue to operate from its office in New York City.


News
Artist Commandeers Church, Hilarity Ensues

Artist Commandeers Church, Hilarity Ensues

by

Snorri Ásmundsson, artist and enfant terrible against the Icelandic establishment, held a performance piece last week on the tiny north

News
Iceland’s Fishing Minister: No Plans For “All-Seeing Eye” Within Government

Iceland’s Fishing Minister: No Plans For “All-Seeing Eye” Within Government

by

A proposed drone surveillance plan for Iceland’s fishing fleet has provoked a strong response from the Confederation of Iceland Enterprise

News
Many One-Lane Bridges In Iceland Fall Short On Safety & Weight Tolerance

Many One-Lane Bridges In Iceland Fall Short On Safety & Weight Tolerance

by

There are still many one-lane bridges in Iceland that do not meet established requirements for safety and weight tolerance. There

News
Asylum Applications Decrease, While Iraqi Deportations Increase

Asylum Applications Decrease, While Iraqi Deportations Increase

by

Applications for asylum have decreased by 40% between last year and this one, RÚV reports. However, deportations of Iraqi asylum

News
Iceland’s Fishing And Environmental Ministers Disagree Over Whaling

Iceland’s Fishing And Environmental Ministers Disagree Over Whaling

by

Iceland’s Minister for the Environment, Guðmundur Ingi Guðbrandsson of the Left-Green Party, is not convinced that Iceland’s whaling policies are

News
Reykjavik Primary Schools To Offer Free Student Supplies This Autumn

Reykjavik Primary Schools To Offer Free Student Supplies This Autumn

by

Reykjavík City Council just took another step towards increasing equality for all students, regardless of their family’s income level, RÚV

Show Me More!