News
Logo For Sigmundur’s New Party Proves Entertaining

Logo For Sigmundur’s New Party Proves Entertaining

Photos by
Art Bicnick

Published October 4, 2017

Miðflokkurinn, a new party led by former Prime Minister Sigmundur Davíð Gunnlaugsson, has just unveiled their new logo, which has been met with mixed reviews.

First, there’s the logo itself, a proud Icelandic horse rearing up, with the Northern Lights in the background:

Sigmundur took to Facebook to explain the logo in his own words:

“The Icelandic horse has been with the Icelanders from the beginning. He is folkloric, and one of the symbols of the country, creating a strong connection between Icelanders and people around the world. He unites the country and the city, work and leisure. The Icelandic horse is wise and resilient. He can withstand storms and hard weather. He is very adaptable and always knows the way home. Always brings people to the end of their journey, even if the way is restrictive and long. The Icelandic horse is friendly, but can rise up on his hind legs when he needs to show his power and fearlessness.”

Reviews were mixed amongst those commenting on Sigmundur’s post, and some Icelanders have taken it upon themselves to dig deeper. It has been pointed out, for example, that the profile of the horse looks very similar to one of the top results for “horse vector” and “horse clip art” on Google Images. Icelander Viggo Jonsson pointed out another similarity: Miðflokkurinn’s logo and the origins of the Porsche logo.

As this article details, the Porsche crest “was based on the coat of arms of the Free People’s State of Württemberg of former Weimar Germany. As the cars were made in Stuttgart, the Stuttgart coat of arms was placed in the middle as an inescutcheon.” That transformation can be seen here:

The comparisons between the Stuttgart crest from 1938 and Miðflokkurinn’s logo become more apparent when scaled to approximate size:

Whether Miðflokkurinn’s logo was taken directly from Porsche, a Google search for horse clip art, or the crest of 1938 Stuttgart is unknown, but the similarities have nonetheless proven entertaining to Icelanders today.


News
VIDEO: Daring Early-Morning Heist Liberates Sex Doll From Captivity

VIDEO: Daring Early-Morning Heist Liberates Sex Doll From Captivity

by

A sex shop that was broken into and robbed last February has been struck again, in a daring early-morning act

News
Great Moments In Icelandic Cuisine: Bjúga

Great Moments In Icelandic Cuisine: Bjúga

by

Tired of overpriced tattered hot dogs? Well, why not try out some long, thick bjúga? While Europe was getting all

News
The Precious Plastic Initiative Aims To Change An Unhealthy Relationship

The Precious Plastic Initiative Aims To Change An Unhealthy Relationship

by

Sometimes we need a reminder that even small actions—and a small number of people—can change the world. Björn Steinar Blumenstein

News
Reykjavík Law Broken By US Aircraft Carrier

Reykjavík Law Broken By US Aircraft Carrier

by

Several members of Parliament were treated to a visit on board the aircraft carrier USS Harry S Truman yesterday, but

News
Fishy 14 Million ISK Lawsuit Dismissed

Fishy 14 Million ISK Lawsuit Dismissed

by

Reykjavík District Court dismissed last week the most stereotypically Icelandic of lawsuits: it involved fish and poor business decisions. Fish

News
Island Life: Borgarfjörður Road Fixed! Salmon! Scrapie Outbreak!

Island Life: Borgarfjörður Road Fixed! Salmon! Scrapie Outbreak!

by

At long last, the people of Borgarfjörður eystri will finally get the road to their village fixed. The Icelandic Road

Show Me More!