Cinnamon Whisky Recalled - The Reykjavik Grapevine

Cinnamon Whisky Recalled

Published November 10, 2014

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Screenshot of Fireball promo video

A whisky intended only for American palates has been recalled by its Icelandic importer, as it contains more propy­lene glycol than Europe allows in a drink.

MBL reports that alcoholic beverage importers Haugen-Grupp­en ehf. has recalled bottles of Fireball cinnamon whisky from Icelandic shelves. Fireball was sent to Iceland by mistake, as it was only meant to be distributed within the US.

The main reason for the lack of overseas distribution is that Fireball contains 5.8 grammes of propylene glycol per litre. European regulations, by contrast, limit the amount of propylene glycol to just one gramme per litre.

Although propylene glycol – most often used as an antifreeze for de-icing planes – is harmless to people except in very high concentrations, Haugen-Grupp­en has decided to take the product back. They furthermore encourage those who have already bought Fireball to return it to the state-run alcohol store for a full refund.

Despite the recall, visitors to Fireball’s website are exorted to approach the beverage with a sense of adventure, proclaiming in their banner text: “If you haven’t tried it yet, just imagine what it feels like to stand face-to-face with a fire-breathing dragon who just ate a whisky barrel full of spicy cinnamon. Live it, love it, shoot it – what happens next is up to you.”

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