KFC Apologises For Misleading Ad - The Reykjavik Grapevine

KFC Apologises For Misleading Ad

Published April 17, 2012

KFC has apologised for unintentionally misleading people into thinking they would receive a recent offer as advertised in a photo made for it.
Recently, KFC has been advertising an offer called the “Duo Bucket”, showing chicken filling a paper bucket to the point of overflowing. The reality, as evidenced by a photo taken by Bragi Einarsson, is that the food on offer does not even fill the bucket halfway.
RÚV reports that The Consumer Agency has demanded an explanation for the discrepancy, and KFC has been in touch with their advertising agency to examine the ad, although it is still being used on their official website and other places.
The matter has caused such a stir, in fact, that KFC has now apologised for the ad, but with an explanation:
“It is understandable that people were disappointed when they saw the product,” their statement reads, “as the wrong bucket was sent to the country and it wasn’t possible to offer the product as advertised.” They added that the correctly-sized buckets are on their way to Iceland.
The controversy, then, revolves not around KFC selling people less chicken than advertised, but rather that the packaging makes it seem like less food than it actually is – the same amount will still be sold after the new buckets arrive.

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