A Canadian company has purchased a 51% stake in luxury startup Geothermal Lagoon for 11 million USD, RÚV news reports. The startup will build a geothermal lagoon, at the edge of Kársnes, an industrial area surrounded by a residential neighbourhood.
The project is part of a larger rezoning of the area. Planned additions include a harbour for small boats, residential housing and more. Plans also include a walking and public transport bridge which will connect the new neighbourhood directly to downtown Reykjavík.
The planned location has sparked some interest. Bathers will have a view of beautiful scenery, “including the ocean, and Bessastaðir, the villa of the President of Iceland.” The president’s offices could not be reached for comment regarding questions wether this would disrupt the president’s morning stretches routine in the gardens of Bessastaðir.
This is VIAD’s second investment in Icelandic tourist attractions. The first was a virtual reality exhibition called FlyOverIceland, opening soon in the Grandi harbour area of Reykjavík. Since the new bathing spot is close to being under the landing path at Reykjavík Airport, we at the Grapevine suggest the name FlownOverWhileBathingInIceland for the new spot. And, coincidentally, why is no-one hiring me to make up company names?
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