This January GKR was chosen as Grapevine’s “one to watch” for 2016 at the Reykjavík Grapevine music awards, and we must say he’s been keeping up his part of the bargain, and then some. After a relatively quiet start to the year, where the buzz around last year’s Morgunmatur (Breakfast) and Þú segir kept on raging, and he clocked in some memorable concerts with new material, there wasn’t a new release until August this year, when he dropped Tala um, in the build up to Iceland Airwaves.
During this time, he’s been building a venerable contingent of backers, with numerous write-ups from i-D, Noisey, Fact, The 405, Line of Best Fit, and The Guardian, plays on BBC radio, and a constant buzz on Twitter.
Yesterday, November 18th, Mad Decent joined his merry band of backers, sending out an email blast promoting GKR’s new mixtape. The label, headed by Diplo and home to Major Lazer, Sean Paul, Dillon Francis Riff Raff and many others, describes GKR as “the one to watch”, and that he “stands out in a sea of aggressive mediocrity”. Strong words. The same day, they published a new video from GKR on the popular Mad Decent YouTube channel, for the track MEIRA, off the new mixtape.
The new mixtape, available to stream on Spotify, is for sale in various grocery stores around reykjavik, notably west Reykjavík’s iconic tiny bodega Kjötborg and at GKR.is. It’s in a little cereal box, because of course it would.
Check out the new video, MEIRA, directed by GKR himself, track produced by Marteinn! aka bangerboy:
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