Iceland The Country Mistaken For Supermarket - The Reykjavik Grapevine

Iceland The Country Mistaken For Supermarket

Published November 10, 2015

Nanna Árnadóttir
Photos by
Rept0n1x / Wikimedia Commons

Icelanders were left scratching their heads yesterday after English newspaper The Independent published a list of countries who have in the past changed their name, claiming Iceland used to be called Bejam.

But alas, the fact checkers missed the mark there, because Iceland has never been called anything but Iceland.

The supermarket however – the one that sells 20 pigs in a blanket for a quid – that company was once called Bejam.

Nútíminn reports that Bejam was founded in 1968 and became a popular frozen retailer until it was bought up by its competition – supermarket chain Iceland – in 1989.

The list remains incorrect, despite attempts made in the comments section to bring the issue to light.


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