From Iceland — Naked Cyclist To Help Drivers Be Aware Of Bikes

Naked Cyclist To Help Drivers Be Aware Of Bikes

Published June 30, 2015

Andie Sophia Fontaine
Photo by
Hjól í huga

The naked cyclist who alerted police attention earlier this month has appeared in a new advert about driver awareness of cyclists.

RÚV reports that campaign, called “Hjól í huga” (“A bike in mind”), is based on a similar campaign in the UK called “Think Bike!”. The Icelandic version, produced by the Icelandic Automobile Association (FÍB), hopes to raise driver awareness of cyclists on the road. FÍB will also be distributing some 50,000 yellow stickers which can be affixed to the back of cars, carrying a message to look out for cyclists.

The advert made the news before it was even released. Shooting for the film took place, at least in part, on the day of a Free The Nipple event being held at Austurvöllur, in front of parliament. MBL reported at the time that two naked men were spotted at Austurvöllur, the timing and circumstances of which prompted some bystanders to alert the police.

Fortunately, the reality of what was happening was quickly brought to light, with no arrests made. You can watch the advert in question below.

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