From Iceland — Until Friday, Icelandair's Hotel Marina Served "Apartheid" Cocktail

Until Friday, Icelandair’s Hotel Marina Served “Apartheid” Cocktail

Published December 19, 2014

Staff Member Allegedly Not Familiar With The Words Meaning

Haukur Már Helgason
Photo by
Africa Is A Country

Staff Member Allegedly Not Familiar With The Words Meaning

Hotel Reykjavík Marina, owned by Icelandair, has apologised for the name of its “Apartheid” cocktail, after the online medium Africa Is A Country tweeted about it, submitting a photograph as evidence:

Icelandair’s first response was not an apology however. After @AfricasaCountry’s tweet, but before the apology, whoever handles Icelandair’s account tweeted back, apparently missing the point completely: “Simply scrumptious, enjoy!” Icelandair offered, adding: “Happy Holidays”:

In the words of some other Twitter users:

— and so, duly, on.

So, well, now, what then? How to prove that your Nordic airline or its affiliates do not condone racism, when evidence seems to suggest that it does? How about inadvertently revealing that not your conglomeration, per se, but your whole country’s school system is to blame? “We apologize,” @Icelandair tweeted again: “Our Iceland-based team member was unaware of word’s meaning. We have contacted the hotel to remove the drink”:

Africa Is A Country replied with the question: “Can you find out what your team member thought it meant? It’s a very specific term.” – to which Icelandair responded that “She thought the word just meant separation and did not understand the connotation and historical significance”:

In the words of user @AwakeBlackWoman:

Time Online’s Digital Operations Editor Sarah Begley (@SCBegley) added: “For the record, “separation” apparently tastes like vodka, stout liqueur, cream and roasted hazelnuts.”

Africa Is A Country asked its followers to recommend some reading material to “@Icelandair & their team … in order to better understand the meaning of “Apartheid”?” Africa Is A Country’s own suggestion of French philosopher Jacques Derrida’s “Racism’s Last Word” gained traction. The essay’s opening line reads: “APARTHEID—may that remain the name from now on, the unique appellation for the ultimate racism in the world, the last of many.”

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