Netflix Trying To Open In Iceland - The Reykjavik Grapevine

Netflix Trying To Open In Iceland

Published October 16, 2014

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Screenshot of Netflix, as seen from Iceland

Icelanders may soon be able to legally access the popular streaming site Netflix, replete with Icelandic subtitles.

Nútíminn reports that according to their sources, Netflix is already in preparations to open access to Iceland, but it is still uncertain when exactly that will happen. There are still two crucial details that need to be taken care of.

First, Netflix will need to make a deal with all the country’s major film studios and related parties for the right to rent and sell movies electronically. This will likely also include making a deal concerning Icelandic material. Second, Netflix will need to strike a deal about having Icelandic subtitles. Sources also report that Netflix is currently in negotiations with an Icelandic company to do just that.

While these preparations are underway, a poll from Market and Media Research shows that 1 in 6 Icelanders – about 16.7% of the population – already use Netflix. Another 5.5% said they did not use Netflix but intended to do so within the next six months.

Netflix has not yet responded to requests from the media for verification.


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