Fast Food Preferences Of Icelanders Revealed - The Reykjavik Grapevine

Fast Food Preferences Of Icelanders Revealed

Published June 25, 2013

Pizza is the fast food of choice for Icelanders, with twice as many people saying they would opt for a slice before reaching for a hamburger.
According to new information released by Market and Media Research (MMR) 42.5% of the 973 Icelanders surveyed order pizza when they’re dining on fast food. 20.3% go for a burger; 9.4% choose Thai, Indian or Chinese food; and 6.1% would opt for sushi. 10.9% of respondents lied and said they never order fast food.
While it’s not surprising that pizza is a fan favourite, the data gets more interesting when the demographics of fast food eaters are more closely examined. Men are more likely to eat a hamburger, and women are more likely to dine on sushi. Those who support the government are more likely to order pizza than those who do not (45% versus 39.6%); they are also less likely to eat sushi than those who do not support the government (3.8% versus 7.1%).
To wash down that fast food, the majority of Icelanders would reach for a frosty beer as their alcoholic beverage of choice. MMR surveyed 984 Icelanders 20-years of age and older and concluded that 42.3% prefer beer over other beverages, 18.7% would go for a glass of red, 14.5% for a glass of white, while 6.2% prefer the hard stuff.

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