The second floor of ATMO, the Icelandic design superstore on Laugavegur, is half-empty at the moment due to better than expected sales, Vísir reports.
The store’s CEO, Ásta Kristjánsdóttir, tells Vísir that they have been forced to shift products from the second floor of the massive 3000 square metre building to the first floor, because they currently do not have enough product in stock to fill the space. ATMO’s team of owners had not expected such outstanding sales while the shop is still in its infancy – ATMO has been operational for just three months.
“People are obviously very happy with the Icelandic design, and the sales are going very well,” Ásta said. “ This is a cycle; the designers have a product, they produce is and send it to us. If this cycle stops then we just stop because we’re depending solely on Icelandic designers and Icelandic products.”
The problem, she believes, is that Icelandic designers are not accustomed to turning out large orders and they are being too heavily taxed. She wishes that Icelandic designers would receive more support from the government to help them establish their brands.
ATMO remains open for shopping, albeit at a slightly reduced size.
No Place for H&M
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