Apocalyptic Advert Frightens Children - The Reykjavik Grapevine

Apocalyptic Advert Frightens Children

Published May 19, 2011

An advertisement from a religious group has caused quite a stir among Icelanders, not least of all for contending that the world will end this Saturday.
The ad has been running on television and in newspapers for a number of days now, but yesterday was dropped by the media company 365. Eyjan reports, however, that this is not because of complaints but rather the simple fact that the cult’s advertising contract had run out, and they did not buy a new one.
Hildur Sverrisdóttir, who works in the law department of 365, said that they have only received two complaints about that adverts. She added that 365 bears no responsibility for the contents of an advertisement. This presumably means that in the event the world does not end this Saturday, 365 cannot be sued for false advertising.
The ad has been the subject of lively, often derisive, conversation on Facebook, such as remarks about being able to avoid paying down loans, or looting the homes of those who have been beamed up to Heaven. However, others have complained that the adverts scare their children. Now that the ads have stopped running, parents may have an easier time explaining that the end of the world is not 48 hours away.

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