The vast majority of Nordic citizens trust products bearing the Nordic Ecolabel – colloquially referred to as “the swan” – as being environmentally sound.
A press release from Nordic Co-Operation details the results of a new study which indicates that “almost 87% associate the Ecolabel with a good choice for the environment and 42% consider that it is good for the climate to buy goods with the ecolabel. More than nine out of ten recognise the label and 14% always or often look for it when they are shopping for everyday household commodities. Another 55% look for the Nordic Ecolabel from time to time in the supermarket.”
The results have been cause for celebration among environmentally-minded politicians in the Nordic countries. “I am pleased that the Nordic people have taken the Ecolabel on board to such a great extent. It is a good sign that so many believe that ecolabelling is a good tool in everyday life, when making good environmental choices”, said Danish the Minister for the Environment, Karen Ellemann.
Products that want to carry the Nordic Ecolabel must prove that they fulfill a rigorous set of requirements regarding environmentally sound production, packaging and distribution.