Justin Bieber Makes The Tourism Industry In Iceland Worry - The Reykjavik Grapevine

Justin Bieber Makes The Tourism Industry In Iceland Worry

Published November 5, 2015

Photos by
VEVO/Justin Bieber

Justin Bieber’s latest video has caught the interest of the tourism industry in Iceland, who expressed concern with some of the behaviours depicted.

The video, for the song I’ll Show You from his new album, Purpose, is filmed at many locations around Iceland. Bieber can be seen cavorting and gallivanting around numerous locations. These shots include Skógafoss, Seljalandsfoss and Bieber swimming in the frigid waters of Jökulsárlón.

[youtube http://www.youtube.com/watch?v=PfGaX8G0f2E&w=560&h=315]

However, RÚV points out that in order to get to some of these areas, it was necessary to pass through protected areas that are closed to foot traffic. Moreover, Bieber can be seen clambering over moss, which is also protected, and swimming in his underwear in Jökulsárlón, which can be very dangerous.

“We think [the video] is of course a great introduction for the country, and our area, which we are very proud of,” Þorbjörg Jónsdóttir, the project manager for Visit Klaustur, told reporters. “But at the same time, we’re a bit scared that it will lead to more tromping around in an area that we’ve already closed off.”

Should you visit Iceland’s gorgeous countryside, please do abide signs indicating where it is safe to walk, and where natural areas are protected from foot traffic. If you must swim in Jökulsárlón, be sure someone is close by to fish your hypothermic body out of the water before you drown.


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