Icelanders Really Really Really Like KFC - The Reykjavik Grapevine

Icelanders Really Really Really Like KFC

Published July 8, 2011

If data from the company itself is any indication, KFC remains a ridiculously popular fast food spot for Icelanders, who have spent billions of crowns eating thousands of their meals every year.
Data from KFC ehf on their year’s finances show some astonishing figures for a country of just over 310,000. DV reports that in 2008 and 2009, Icelanders spent a total of 3.3 billion ISK at KFC, or about 1.6 billion ISK each year, with a slight increase between 2008 and 2009.
If a standard KFC meal costs about 1,100 ISK, this equals about 3 million such meals sold in those two years alone, or close to five meals a year for every man, woman and child in the country.
As one would expect, the company is quite successful. KFC ehf made profits totalling 113 million ISK in 2009, with holdings totalling 373 million ISK.

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