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grapevine

Sales of Icelandic skyr in other Nordic countries are now double the amount sold in Iceland itself.
Vísir reports that just one company – MS Iceland Dairies (Mjólkursamsalan, or MS) – produces 36 million units of skyr every year. Of those, only 11.7 million units are consumed by Icelanders. The remainder are exported to other Nordic countries.
Einar Sigurðsson, the director of MS, described the situation as “a good problem”, adding, “We had a toll-free quota of 380 tonnes, and we’ve long ago surpassed that.”
The protein-rich dairy product has also proven popular on the other side of the Atlantic, as it is available via Whole Foods. MS is still considering upping exports to the US.