CrossFit Inc. Files Complaint Against WorldClass Owners [UPDATE]

Published March 22, 2013

American company CrossFit Inc. as filed a complaint with the Consumer Agency in Iceland against Laugar for improser use of the CrossFit name, RÚV reports.
CrossFit Inc. is a trademarked name and fitness program that licenses its name and routines to various service providers worldwide. There are several such licensees in Iceland who are legally permitted to use the “CrossFit” name in branding their fitness courses, however Laugar, the owner of WorldClass gyms, is not a licensee of CrossFit.
Since Laugar is essentially calling their fitness routines “CrossFit” without any affiliation to the actual brand that has generated such a global following, CrossFit Inc. has asked the Consumer Agency to prohibit the Icelandic fitness chain from using the name. They have requested that their complaint receive priority treatment.
UPDATE: Björn Leifsson, a representative of Laugar, has said that Laugar owns the trademark for “WorldClass KROSSFIT Iceland” so they’re allowed to use a name strikingly close the internationally recognized and highly profitable “CrossFit” because they spell their version with a ‘K.’



News
MP To Make Millions Off Fishing Bill

MP To Make Millions Off Fishing Bill

by

The wife of a Progressive MP stands to make millions from a bill her husband is partially responsible for crafting.

News
Artist Dumps Red Dye In Geyser

Artist Dumps Red Dye In Geyser

by

Tourists greeted with the sight of Strokkur erupting in a bright pink colour have apparently seen the latest work by

News
Unemployment Continues Yearly Decline

Unemployment Continues Yearly Decline

by

Unemployment in Iceland for the month of March is now at 4%, down by over 2% from this time last

News
Snoop Dogg! Playing A Gig In Iceland! This July!

Snoop Dogg! Playing A Gig In Iceland! This July!

by

International hip hop superstar and emissary of cool, Calvin Cordozar Broadus Jr., aka. Snoop Dogg, is returning to Iceland to

News
Dagur Kári’s ‘Virgin Mountain’ Wins Top Prizes At Tribeca, Gunnar Jónsson Named Best Actor

Dagur Kári’s ‘Virgin Mountain’ Wins Top Prizes At Tribeca, Gunnar Jónsson Named Best Actor

by

Director Dagur Kári’s latest film, Virgin Mountain dominated New York’s Tribeca Film Festival last night, taking the prize for the festival’s world

News
It’s Birch-Tappin’ Time

It’s Birch-Tappin’ Time

by

That time of year is upon us again: when Icelandic birch trees will be tapped for the delicious and purportedly

Show Me More!