CrossFit Inc. Files Complaint Against WorldClass Owners [UPDATE]

Published March 22, 2013

American company CrossFit Inc. as filed a complaint with the Consumer Agency in Iceland against Laugar for improser use of the CrossFit name, RÚV reports.
CrossFit Inc. is a trademarked name and fitness program that licenses its name and routines to various service providers worldwide. There are several such licensees in Iceland who are legally permitted to use the “CrossFit” name in branding their fitness courses, however Laugar, the owner of WorldClass gyms, is not a licensee of CrossFit.
Since Laugar is essentially calling their fitness routines “CrossFit” without any affiliation to the actual brand that has generated such a global following, CrossFit Inc. has asked the Consumer Agency to prohibit the Icelandic fitness chain from using the name. They have requested that their complaint receive priority treatment.
UPDATE: Björn Leifsson, a representative of Laugar, has said that Laugar owns the trademark for “WorldClass KROSSFIT Iceland” so they’re allowed to use a name strikingly close the internationally recognized and highly profitable “CrossFit” because they spell their version with a ‘K.’



News
Pirates With Most Support Five Months Running

Pirates With Most Support Five Months Running

by

A new Gallup poll shows some record highs – and record lows – for Iceland’s parliamentary parties. Kjarninn reports that

News
But Is It Skyr?

But Is It Skyr?

by

A new “skyr” product is being produced overseas, and its ingredients call into question what defines “skyr”. Vísir reports that

News
Baltasar Kormákur & Ridley Scott Working On EVE Online TV Series

Baltasar Kormákur & Ridley Scott Working On EVE Online TV Series

by

Baltasar’s production company and legendary sci-fi director Ridley Scott are in talks to fund a pilot for a series two

News
Legendary Hotdog Stand Bæjarins Beztu Forced To Move

Legendary Hotdog Stand Bæjarins Beztu Forced To Move

by and

The latest casualty of the hotel construction boom is famous hotdog stand Bæjarins Beztu, as the restaurant has been forced

News
Refugee Rights Group Wants Iceland To Drop Dublin Regulation

Refugee Rights Group Wants Iceland To Drop Dublin Regulation

by

Ekki Fleiri Brottvísanir (“No More Deportations”) told Grapevine that Iceland could and should go a lot further where asylum seekers’

News
Pirate Party To Make Constitution, EU Referendum Main Focus

Pirate Party To Make Constitution, EU Referendum Main Focus

by

There are two main issues the Pirate Party wants to focus on this coming parliamentary term: changing the Constitution, and

Show Me More!