CrossFit Inc. Files Complaint Against WorldClass Owners [UPDATE]

Published March 22, 2013

American company CrossFit Inc. as filed a complaint with the Consumer Agency in Iceland against Laugar for improser use of the CrossFit name, RÚV reports.
CrossFit Inc. is a trademarked name and fitness program that licenses its name and routines to various service providers worldwide. There are several such licensees in Iceland who are legally permitted to use the “CrossFit” name in branding their fitness courses, however Laugar, the owner of WorldClass gyms, is not a licensee of CrossFit.
Since Laugar is essentially calling their fitness routines “CrossFit” without any affiliation to the actual brand that has generated such a global following, CrossFit Inc. has asked the Consumer Agency to prohibit the Icelandic fitness chain from using the name. They have requested that their complaint receive priority treatment.
UPDATE: Björn Leifsson, a representative of Laugar, has said that Laugar owns the trademark for “WorldClass KROSSFIT Iceland” so they’re allowed to use a name strikingly close the internationally recognized and highly profitable “CrossFit” because they spell their version with a ‘K.’



News
Thousands To Visit North Iceland By Cruise Ship

Thousands To Visit North Iceland By Cruise Ship

by

It is estimated that some 120,000 visitors to Iceland will arrive by cruise ship to the northern part of the

News
Food Waste An Environmental Concern As Well

Food Waste An Environmental Concern As Well

by

The amount of food Icelanders throw away is even contributing to greenhouse gas emissions, The Environment Agency of Iceland says.

News
Ripley Meets Ripley

Ripley Meets Ripley

by

The Icelandic child named after the Alien protagonist met Sigourney Weaver, and the results were adorable. Readers may recall the

News
Mixed Opinions About Ólafur Ragnar Running Again

Mixed Opinions About Ólafur Ragnar Running Again

by

RUV reports the results of a Gallup poll on where Icelanders stand on President Ólafur Ragnar Grímsson continuing to run,

News
Track Of The Week: ‘Segiði bara satt’ by Reykjavíkurdætur

Track Of The Week: ‘Segiði bara satt’ by Reykjavíkurdætur

by

The newest addition to Reykjavíkurdætur’s growing repertoire is a soft groove called ‘Segið bara satt’ (e. Just Tell the Truth).

News
Radical May 1 On Offer This Year

Radical May 1 On Offer This Year

by

Numerous activist and radical groups are uniting for a special May 1 march and gathering, all open to the general

Show Me More!