Music News in Brief: Or, All Those Videos You Missed Because, Airwaves

Music News in Brief: Or, All Those Videos You Missed Because, Airwaves

Published November 11, 2016

Music videos have come a long way since MTV’s first broadcast in 1980, “Video Killed the Radio Star.” The medium has had its highs and lows over the decades, many thought that the advent of YouTube would override any previous authorities, like MTV and VH1, and wipe the matter out for good. And while in the late 00s people seemed to care less about the music video than they did about the day’s public service announcement, music videos are making a comeback. In a bold way. From Björk Digital and Beyonce’s Lemonade, to the surreal dancing dead kids in Flying Lotus’s “Never Catch Me” and Vince Staple’s 10-minute album promo ‘Prima Donna,’ artists and filmmakers are bringing the fusion of sound and sight into a new paradigm.

In November we saw a flurry of new video releases thrown into the swirling Airwaves wind. Below are some of the more recent releases. Turns out the Buggles didn’t have it quite right.

Milkywhale embody the title of ‘pop’ music. They are known for must-dance melodies and the perky, bouncing energy that they bring to their performances. Their latest video release for “Rhubarb Girl” starts out with a single long-shot of lead singer Melkorka dancing alone in a warehouse. The empty space highlights her quirky dance moves, but feels out of place knowing their party-party presence. But then we reach the hook, “into the darkness, into the darkness…” and she disappears from view into…well, the darkness. From there on out it’s rhubarb coloured lights, strobes, and the party that we all expect of Milkywhale.

Vil puts out a softer vibe with their latest video for “Vinduet.” It’s a slow-building six minutes roadtrip with an unlikely duo of deaf friends, making their way along the coast of Iceland and signing to each other in a warm attic space. For anyone who can follow Icelandic sign language, the video tells two stories.

While Vil wanders the countryside, Emmsjé Gauti brings it back to the local streets with his video “Reykjavík.” The song will get anyone hyped for a night on the town—and the video takes that notion to literal new heights. Gauti makes his way along the rooftops of Reykjavík’s most recognizable establishments—from the lowball Bæjarin’s Bestu to the peak of Gamla Bíó.

The electro-rap-trip-popsters of Cryptochrome have mesmerised us in the past with their chopped up color-cast “Crazy Little You” and their virtual reality video “Playdough” which won ‘best music video’ at northern wave film festival earlier this year, but their latest release for the track “From This Angle” scales things back in both realms of production. The video is an intimate (their “most intimate” they note on their Facebook) take on home life, a Cryptochrome home life, anyways.

Rap has long obsessed itself with keeping it real, but no group has done it quite like Úlfur Úlfur have in their latest video for “Barn.” The video, with the same director as Gauti’s “Reykjavík,” Freyr Árnason, shows the day to day sacrifices that are required of keeping up a craft. Things like eating steamed broccoli, reading and competing in the most intense chess match on Icelandic soil since Bobby Fisher was around.


Culture
Music
Björk Collaborator Arca Unveils Solo Album

Björk Collaborator Arca Unveils Solo Album

by

Key Björk collaborator Arca has released the first single from his self-titled solo album, which will be released on April

Culture
Music
Sónar Day Three: Unicorn Sightings, Goosebumps, Maxed-Out Emo Meters

Sónar Day Three: Unicorn Sightings, Goosebumps, Maxed-Out Emo Meters

by

Last night was the finale of Sónar Reykjavík, with a stellar lineup of Icelandic up ‘n’ comers such as Wesen

Culture
Music
Sónar Day Two: Unexpected Feathers In The Upside Down

Sónar Day Two: Unexpected Feathers In The Upside Down

by

Day two of Sónar went off like a firework. Into the fray went one seasoned Grapevine veteran, Ragnar Egilsson, and

Culture
Music
Day One of Sónar Reykjavík – The Video!

Day One of Sónar Reykjavík – The Video!

by

The video from our first day at Sónar Reykjavík is here! View it in full-screen and turn the volume all

Culture
Music
Sónar Day One: Hatari Slayed, And The Klock Is Ticking

Sónar Day One: Hatari Slayed, And The Klock Is Ticking

by

Each night of Sónar, Grapevine has a troupe of writers-at-large taking in the scene and reporting on what’s going down

Culture
Music
Sónar Preview: Synth Auteurs And Feminist Rap

Sónar Preview: Synth Auteurs And Feminist Rap

by

This year’s edition of the Sónar Reykjavík festival features some high-profile international headliners, from Ben Klock and Fatboy Slim to

Show Me More!