Slow Magic calls himself ‘an unknown imaginary friend’ and likes to stay anonymous. On stage he hides behind a colourful zebra mask. Did someone shout “SBTRKT?” His music? Dreamy electronic pop. Slow Magic comprised of an “unknown imaginary friend” bubbled up from nowhere with an incredibly delicious single, ‘Sorry Safari.’ The glo-fi outfit whispered into the conversation like a mysterious woman at a cocktail party— “who is that stranger? That hair, that dress! Who’s she here with?” You ask the host, but they don’t have any idea and everyone seems too shy to go up and speak to her. You’re content with just gazing quickly, taking sly looks while nuzzling your cocktail nonchalantly, tapping your foot to the beat. This new dreamy video for the lead single from their debut EP was directed by Brendan Canty, the man behind Feel Good Lost based in Cork, Ireland. He has recently been part of the SET IT OFF TOUR 2013 accross Europe, featuring XXYYXX, Blackbird Blackbird, Giraffage, …
November 1, 2013
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