Culture
Art
When Plan-B Turns Out To Be The Better Option: Grassroots Festival Commences

When Plan-B Turns Out To Be The Better Option: Grassroots Festival Commences

Christine Engel Snitkjær
Photos by
Art Bicnick
Inga Björk Margrétar Bjarnadóttir

Published August 8, 2018

We‘ve all been there. A failed project. A goal unrealised. We ask ourselves, what went wrong? How can I improve so that I can achieve my dreams? We work steadfastly to make our plans come to fruition, but we seem to get nowhere. Enter the philosophy behind the Plan-B Art Festival—that all our unsuccessful attempts simply guide us in a new and better direction. We need only refocus our attention to realise that the plan B was better suited for us after all.

A grassroots festival, Plan-B offers a venue for experimental artistic endeavors to flourish. Up-and-coming and established artists will showcase their works in unconventional exhibition spaces around the town of Borgarnes, including an old cowshed, a warehouse and a former slaughterhouse in a lively celebration of forward-looking art.

Culture-forward

The idea behind the festival began with the wish to push culture and art to the forefront, ahead of the more traditional agricultural and industrial roots of Borgarnes. It was founded by four inhabitants of the town who wanted to enrich the local area with an annual cultural experience, all the while offering a space for contemplating the history of Borgarnes as an industrial town.

“Decades ago, agriculture and industry were flourishing, but times have changed and now it’s time for Plan-B—art and culture.”

“Decades ago, agriculture and industry were flourishing,” says Inga Björk Margrétar Bjarnadóttir, one of the founders and a curator of this year’s festival. “But times have changed, and now it’s time for Plan-B—art and culture.”

THIS ROOM IS NOT FOR YOU

To open the festival, the late composer Jóhann Jóhannsson’s experimental film, “End of Summer,” will be screened at Hotel B59. The film takes the viewer on a journey to the Antarctic Peninsula, where the changing seasons influence the landscape in ways barely influenced or even noticed by humanity.

The festival continues the following day with a series of art openings. Among these installations is Salvör Gullbrá’s piece “THIS ROOM IS NOT FOR YOU.” A room dedicated to the artist’s teenage self, this exhibit reflects Salvör’s wish to question who mainstream culture is really catered to.

“As a teenager, I was mostly exposed to male-oriented movies, literature and music that I see now wasn’t really my cup of tea,” Salvör explains. “With this piece, I wanted to create a room that was specifically for me and only me, without the influence of others.”

Based on the ideas behind this piece, Salvör will host a workshop on the final day of the festival for teenagers aged 12-18.

Better than the original plan

If you enjoy interactive art pieces, Saturday consists of live performances starting at 14:00. Sigrún Gyða’s piece, for instance, takes visitors through Borgarnes, following a map and stopping at places marked with red points. The last stop is a teenager’s bedroom, where you can experience a performance that glorifies adolescence.

If you have other plans this weekend, maybe it’s time to make Plan-B your plan A. After all, as Inga says, “sometimes, at the end of the day, Plan-B proves to be even better than the original.”

Plan-B Art Festival is happening in Borgarnes from August 9th-12th. Find the full program at planbartfestival.is, with further event details on Facebook.


Culture
Art
What Have We Won?: Aerials All Around!

What Have We Won?: Aerials All Around!

by

How do you feel about rhinestones? Tight ponytails? Older Russian coaches? If you just yelled, “YES!” Well, have we—or rather,

Culture
Art
War Of The Nerds: Iceland Vs. Iceland

War Of The Nerds: Iceland Vs. Iceland

by

Remember that time you got drunk and copyrighted the word ‘Macedonia’ and then got super rich by suing every history

Culture
Art
Fancies: Victoria Heiður Barthélémy

Fancies: Victoria Heiður Barthélémy

by

Fancies is a Grapevine series where we highlight an individual with supreme style. Our latest subject is Victoria Heiður Barthélémy (22),

Culture
Art
New In Town: Reykjavík Kitchen

New In Town: Reykjavík Kitchen

by

This cosy, minimalist restaurant is your go-to if you like a relaxed atmosphere with good food. The menu is spartan,

Culture
Art
“Inclusive Nation” Is The Cycle Music & Art Festival’s 2018 Theme

“Inclusive Nation” Is The Cycle Music & Art Festival’s 2018 Theme

by

In the age of globalisation, the concepts of nation and nationality become increasingly challenged. With immigration to Iceland on the

Culture
Art
He Was Number One: Stefán Karl Stefánsson, Iceland’s Meme King

He Was Number One: Stefán Karl Stefánsson, Iceland’s Meme King

by

On August 21st, Icelandic actor Stefán Karl Stefánsson passed away after a two year fight with bile duct cancer. While

Show Me More!