The Reykjavík Grapevine


Market and Media Research

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  • Poll: Conservatives Dip Below 20%; Pirates And Centre Party Nearly Tied For Second

    Poll: Conservatives Dip Below 20%; Pirates And Centre Party Nearly Tied For Second

    A new poll from Market and Media Research shows a major upset in the works in terms of levels of parliamentary party support. According to the data, the Independence Party is, as almost always, the top polling party in the country, but…

  • Icelanders Overwhelmingly Love Their Smartphones

    Icelanders Overwhelmingly Love Their Smartphones

    Neither gender, income level nor age put much of a dent in how many Icelanders own and use smartphones, a new poll finds. According to the results of a new poll from Market and Media Research, 87% of Icelanders own and use…

  • Polls Show Hard Road Ahead For Davíð Oddsson

    Polls Show Hard Road Ahead For Davíð Oddsson

    Two new polls show that the former conservative politician still has a ways to go if he intends to be President of Iceland. As Davíð announced his presidential bid only yesterday, and the incumbent announced he was dropping out only hours ago,…

  • Ruling Coalition Sees Boost In Support In Another Poll

    Ruling Coalition Sees Boost In Support In Another Poll

    A new poll from Market and Media Research shows the ruling coalition rising in support, as the Pirates take a hit. Kjarninn reports that there have been significant changes in levels of party support between two MMR polls; the first taken in…

  • Opposition Floundering, Except For Pirates

    Opposition Floundering, Except For Pirates

    The ruling coalition has seen a small boost of support while opposition parties lag – with the exception of the Pirate Party. According to the results of a new monthly poll from Market and Media Research (MMR), the Pirate Party is once…

  • A Third Of Icelanders Already Have Netflix

    A Third Of Icelanders Already Have Netflix

    About a third of Icelandic households have Netflix already, and those numbers are expected to grow. According to a new poll from Market and Media Research, 33.2% of Icelanders have the online streaming service in their homes. In additional 7.5% say they…

  • Independence Party Reaches Historic Low

    Independence Party Reaches Historic Low

    A new poll from Market and Media Research shows the Independence Party at an all-time low, and the Pirate Party on top once again. According to the poll, support for the Independence Party is now at 20.6%. While this makes them the…

  • Progressives Happiest With The President

    Progressives Happiest With The President

    Support for the president took a dip between polls, but he remains as popular as ever amongst Progressive voters. According to the latest poll from Market and Media Research, conducted on December 18, 47.8% of respondents said they were pleased with the…

  • Most And Least Popular Yule Lads Polled

    Most And Least Popular Yule Lads Polled

    A new poll is out on who are the most and least popular Yule Lads in Iceland, and the results show the last to arrive is the clear winner. The poll, conducted by Market and Media Research (MMR), asked Icelanders who their…

  • Support For Government Falls Slightly

    Support For Government Falls Slightly

    According to the latest poll, public support for the ruling coalition has decreased over the past month. The poll was conducted by Market and Media Research (MMR) from July 28 to 31. According to their findings, support for the ruling coalition of…

  • Progressives Could Get Seat On City Council

    Progressives Could Get Seat On City Council

    In the wake of recent remarks made by the Progressive mayoral candidate that she would revoke a plot of land Reykjavík granted for the building of a mosque, the party now has enough support to possibly win a seat on city council.According…

  • Election Predictions Show Razor-Thin Difference

    Election Predictions Show Razor-Thin Difference

    A new poll, conducted five days before municipal elections, shows the Social Democrats and Bright Future with a nine-seat majority. Where other parties are concerned, however, the difference in support is as thin as one ballot.The poll, conducted by Market and Media Research,…