Published July 16, 2010

Listen: This is THE WORLD’S FIRST EVER INTERACTIVE PRINTED EDITORIAL TO BE PUBLISHED IN A MAGAZINE OR NEWSPAPER. EVER!

You should be proud of yourself to be reading such a go-getting, forward thinking and ‘with it’ publication. It means that you also share these qualities.

Why publish an interactive printed editorial? Well, see, I’ve been hearing a lot about ‘interactivity’ and ‘social networking’ and ‘multimedia’ and ‘virtual reality’ lately, and I figured Grapevine should jump on the bandwagon. It’s ‘the way of the future’ I’m told, and the future sounds like it would be a nice and happening place to occupy. So we are on our way there, RIGHT NOW! And NOW! And NOW! And NOW! Etc. (maybe we will never make it to this ‘future’, but we can sure as hell try, just like Achilles chasing his tortoise into infinity).

Are we in ‘the future’ now? I am not sure. Perhaps it has evaded us once again.

Perhaps we shall never know.

“How is this editorial interactive,” you ask? Let me tell you how it works:

You, reader, need to send me an e-mail (or post a letter to our mailbox, the address is somewhere on this page) bearing a suggested topic for me to editorialise on. You can also suggest a stance or take on the given topic, as well as some other stuff you want in there (for instance: exclamation marks, parentheses, slang) and stuff you do not want in there (for instance: pop culture references, fancy long words, product placement).

My e-mail address is haukur@grapevine.is

Here is a sample letter you could write:

“Dear Haukur,

I would like you to write an editorial on the sorry state of Iceland’s grocery stores. It should be written in an angry, bemused tone, and should in some way incorporate references to the Teenage Mutant Ninja Turtles. You should also refrain from using the word “y’all”.

Thank you, Haukur. I love you with all my heart.

Sincerely,

Reader”

If you send such a letter, I promise to write the editorial to your order and send it back your way. If it doesn’t suck too hard, we might even print it. Who knows?

Also, you can e-mail in questions if you don’t understand some of the instructions. That is fine.