We are, therefore, understandably very happy to admit that once again, we are major trendsetters and were on the Omnom train way before it won the ‘Best in Competition’ award in plain/origin milk bar categories at the International Chocolate Awards, and well as seven other medals, in November. Perhaps Marvin Gaye was really singing about us.
The brand was originally founded—far from fancy competitions—in 2013 in an abandoned gas station in Snæfellsnes by Kjartan Gíslason and Óskar Þórðarson. Though that is certainly a movie-worthy origin story, the brand has since relocated to a full-on Willy Wonka-esque factory in Grandi. If you so desire, you can cosplay as the eccentric chocolatier and take a tour of the facility, which, once again, all the cool Grapevine staff have already done.
Over the years, the artisanal small-batch brand has taken the sugary heart of Iceland by storm as well as attracted intense international attention. It’s no surprise to us that the brand smited the competition at the awards, winning everything from gold and bronze in plain/origin dark chocolate bars to silver in white chocolate bars with inclusions or pieces. Seriously, they essentially won awards in every category, so let’s all say it together: HÚ!
It must be noted that recently another Grapevine favourite, indie goddess JFDR, released her own limited edition chocolate bar with the brand, featuring a matcha dark chocolate blend. It is so good that the bars became an unofficial currency around the office, with editors and proofreaders alike desperately searching to find the goodies in nooks and crannies of the
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