Healthy, tasty, exotic, and very reasonably priced, Saffran is totally
one of our favourite places to eat in Reykjavík. In fact, it just won
our ‘best goddamn restaurant’ of 2010 award!
We called up one of the owners, Jay Jamchi, to try and find out how they
managed to get so awesome. He told us he started off cooking as a
hobby, and simply wanted to start a restaurant for fun. Now, his
hobbyhorse is expanding to the US and Western Europe. Wow, huh?
Jay tells us they are “constantly changing the menu to make sure
customers are satisfied.” Saffran never uses white flower or sugar, and
all their ingredients are local, except the saffron, which they import
from Spain. They mix all their own spices too. Jay says the idea for
Saffron came from the “saffron chicken I cooked at home, that friends
and family always loved.”
The restaurant just started offering catering services, and Jay
tells us they’ve been doing very well on that front too. Jay believes
he already accomplished his goal of “running a restaurant that makes
excellent food and offers great service and prices.” We have to agree.