Culture
Design
Artist Talk With Fashion Designer Elsa Vestmann

Artist Talk With Fashion Designer Elsa Vestmann

Hrefna Björg Gylfadóttir
Photos by
Hrefna Björg

Published August 11, 2016

New fashion designer Elsa Kjartansdóttir’s colourful and edgy patterns make for out-of-this-world pieces, inspired by the 50s yet uniquely modern. Elsa recently returned from an internship in Paris for the accessories design label Yazbukey, and is currently working for Icelandic design label Scintilla.

elsa (1 of 12)

When did you start designing?

I was in kindergarten when I learned there was such a thing as a fashion designer and immediately decided I’d become one. I created dresses draping scarves around my sister, which she did not love. I eventually went on to study fashion design at the Icelandic Academy of Arts. That was where it all started.

elsa (2 of 12)

2c8a8429702819.56008ef401e12

What inspires you?

I find inspiration all over the place. There are however some genres that have become my personal favourites, such as Soviet graphic designers, Bauhaus, florals, tiki, 50s erotica and fashionable older women. I believe the last two are connected.

What is your creative process?

I’m keen on specialising in print design, and am therefore constantly on the lookout for shapes. I usually look at pictures online, or in books, and once I find a picture that really sparks my interest, I cut it down into pieces. I study the mood, shapes and patterns, and once my mind is totally consumed in the pattern, I sketch an idea from it, edit the sketch and develop the idea even further.

elsa (6 of 12)

1f2d3e29702819.56002b78a24b7

What is your favourite piece of clothing by another designer?

I love my Swarovski studded starfish earrings from Yazbukey. I interned at the Yazbukey brand in Paris earlier this year and still really miss the Yazettes. Another favourite is my gigantic scarf from Scintilla, an Icelandic design company I currently work for. I also own a blazer that is over 50 years old, handed down to me by my grandmother—a style icon. I also love Sigga Maija’s pieces, her prints are bold and beautiful.

What do you wish to achieve through your designs?

I’m interested in the slow fashion movement. I want the aesthetics of my designs to be inviting, and I would love to design for different kinds of people of all ages, shapes and sizes.

elsa (11 of 12)

Future plans?

To gain more experience! And hopefully to get a job abroad in the next year. I am also constantly fantasizing about a sustainable, ethical, multi-size brand.


Culture
Design
From Fabric To Fruition: The Structural Designs Of ‘Another Creation’

From Fabric To Fruition: The Structural Designs Of ‘Another Creation’

by

Fashion designer Ýr Þrastardóttir quickly made a name for herself in the Icelandic fashion scene with her first collection in

Culture
Design
Design Diplomacy Sparks Dialogue Between Artists

Design Diplomacy Sparks Dialogue Between Artists

by

While DesignMarch is primarily a celebration of the best of Icelandic Design, the program is anything but insular. It’s quite

Culture
Design
More Than Meets The Ear: Mengi Expands To Object Design

More Than Meets The Ear: Mengi Expands To Object Design

by

MENGI is more than a music venue. A tucked away space on Óðinsgata, it has, since opening its doors in

Culture
Design
The Pleasure Of Craftsmanship: Ten Years Of Kronkron Shoes

The Pleasure Of Craftsmanship: Ten Years Of Kronkron Shoes

by

For the past ten years, Hugrún Árnadóttir and Magni Þorsteinsson have been producing some of the most creative shoes ever

Culture
Design
Life Behind Bars: How Design Can Reach Out To Prisoners

Life Behind Bars: How Design Can Reach Out To Prisoners

by

There aren’t that many people in the Litla Hraun prison located in Eyrarbakki, on the South coast of Iceland—less than

Culture
Design
Eggshibition: A Celebration Of Eggs And Their Historic Symbolism

Eggshibition: A Celebration Of Eggs And Their Historic Symbolism

by

“I’ve always thought of it as being normcore, even tacky, but the more I thought about it the more I

Show Me More!