Artist Talk With Fashion Designer Elsa Vestmann

Artist Talk With Fashion Designer Elsa Vestmann

Hrefna Björg Gylfadóttir
Photos by
Hrefna Björg

Published August 11, 2016

New fashion designer Elsa Kjartansdóttir’s colourful and edgy patterns make for out-of-this-world pieces, inspired by the 50s yet uniquely modern. Elsa recently returned from an internship in Paris for the accessories design label Yazbukey, and is currently working for Icelandic design label Scintilla.

elsa (1 of 12)

When did you start designing?

I was in kindergarten when I learned there was such a thing as a fashion designer and immediately decided I’d become one. I created dresses draping scarves around my sister, which she did not love. I eventually went on to study fashion design at the Icelandic Academy of Arts. That was where it all started.

elsa (2 of 12)

2c8a8429702819.56008ef401e12

What inspires you?

I find inspiration all over the place. There are however some genres that have become my personal favourites, such as Soviet graphic designers, Bauhaus, florals, tiki, 50s erotica and fashionable older women. I believe the last two are connected.

What is your creative process?

I’m keen on specialising in print design, and am therefore constantly on the lookout for shapes. I usually look at pictures online, or in books, and once I find a picture that really sparks my interest, I cut it down into pieces. I study the mood, shapes and patterns, and once my mind is totally consumed in the pattern, I sketch an idea from it, edit the sketch and develop the idea even further.

elsa (6 of 12)

1f2d3e29702819.56002b78a24b7

What is your favourite piece of clothing by another designer?

I love my Swarovski studded starfish earrings from Yazbukey. I interned at the Yazbukey brand in Paris earlier this year and still really miss the Yazettes. Another favourite is my gigantic scarf from Scintilla, an Icelandic design company I currently work for. I also own a blazer that is over 50 years old, handed down to me by my grandmother—a style icon. I also love Sigga Maija’s pieces, her prints are bold and beautiful.

What do you wish to achieve through your designs?

I’m interested in the slow fashion movement. I want the aesthetics of my designs to be inviting, and I would love to design for different kinds of people of all ages, shapes and sizes.

elsa (11 of 12)

Future plans?

To gain more experience! And hopefully to get a job abroad in the next year. I am also constantly fantasizing about a sustainable, ethical, multi-size brand.


Culture
Design
What To Do? Our Picks from the DesignMarch Programme

What To Do? Our Picks from the DesignMarch Programme

by

The wine is waiting to be swirled and quaffed, and the overt opinions ready at the gate. The design world

Culture
Design
Extreme Design: ‘Brute Nature’ is the theme at DesignTalks 2017

Extreme Design: ‘Brute Nature’ is the theme at DesignTalks 2017

by

“Brute Nature” and our “it’s complicated” relationship with this planet, the theme of DesignTalks 2017, is perfectly timed for the

Culture
Design
From Threat Into Thread: The Revolutionary Adidas x Parley Footwear

From Threat Into Thread: The Revolutionary Adidas x Parley Footwear

by

With plastic now polluting every corner of the globe, plastic pollution remains one of the greatest blights on the world’s

Culture
Design
In The Time Of If: Siggi Odds Brings Back the Runes

In The Time Of If: Siggi Odds Brings Back the Runes

by

“If I hadn’t been in design, I would probably be an archeologist,” says Icelandic designer Siggi Odds, “out there digging

Culture
Design
Making The Vagina Shameless: Michèle Degen Is Smashing Taboos

Making The Vagina Shameless: Michèle Degen Is Smashing Taboos

by

Would you believe it: the “V-word” is still a taboo subject. That’s right, I’m talking about the part of the

Culture
Design
Artist Talk: Designer Ágústa Sveinsdóttir

Artist Talk: Designer Ágústa Sveinsdóttir

by

At DesignMarch 2016, Ágústa and Elísabet Karlsdóttir—who together make up the powerful design team ALVARA—presented a jewelry line called ‘Silfra’.

Show Me More!