Published August 10, 2012
Published August 10, 2012
Hey, check out the above photo. Who are those people? I’ll tell you: I’m in there, along with our designer Hrefna, along with our former interns Parker and Rebecca (currently visiting from abroad to do some writing), along with our current interns Tom and Saskia and Elín and Melissa, along with our listings editor Gabríel, along with our journalist John, along with the ghost of what should’ve been (always lurking in the background, him). Behind the camera is the lovely photographer Matt Eisman, who set up shop at our office over Airwaves, where he’ll be shooting some of our favourite
For someone who is used to having an entire aisle at their disposal when they run out of toothpaste, Icelandic grocery stores can seem, shall we say, a little mundane. Of course when it comes to toothpaste, all that choice is perhaps excessive. Ever since I started spending considerable amounts of time in Iceland, this ‘paradox of choice,’ and what it might mean, has been on my mind. As I noted in my 27th editorial a few years back: there’s Crest, there’s Colgate, there’s All-Natural, there’s Aquafresh, there’s Arm & Hammer, there’s Oral B, there’s Sensodyne, there’s Mentadent. There’s gel.
The biggest news from Iceland these days is undoubtedly the eruption. Of course it’s not everyday that a volcano erupts. But it’s hardly a once-in-a-lifetime event either. Holuhraun is actually the fourth Icelandic volcano to erupt in the last four years, and it’s been hurling lava for nearly a month now. Sprawled across three seats on a half-empty flight back to Iceland shortly after the latest eruption began, I found myself wondering if it was an unusually slow day for travel or if the eruption was scaring people off. The Eyjafjallajökull eruption certainly showed the world that our volcanoes are
I went on a vacation last month. It was wonderful. I left the country. I spent very little time sitting behind a computer. I stopped following Icelandic news. I browsed our website and Facebook a few times. It was really wonderful. I tuned out (and all but turned on, tuned in, dropped out). To say that nothing much happened while I was gone would be an understatement. The Icelandic media seems to be in shambles (turn to page 16 for the scoop on that). The office ate Thai food last print week (we usually subsist on burgers and pizza). They
Here is a short editorial, inspired by the late, great Bill Gates and his vision, which continues to warm our hearts and our thighs through our pockets, via sturdy, glowing Gorilla Glass: Here’s to the volcanos. The eruptions. The shaking moneymakers. The ones who remind the world that, yes, we exist. While some may see them as extremely dangerous and not to be trifled with, we see them as tremendous opportunities for market expansion, advanced brand awareness building and vast merchandizing profits. Because the people who are arrogant enough to shamelessly exploit potentially catastrophic events, are the ones who make bank.
I just signed up to become a founding member of Fylkisflokkurinn (“The County-Party”), which has the stated purpose and sole platform of campaigning for Iceland to re-join Norway and become its twentieth county. I was the 573rd Icelander to do so according to the would-be political party’s website (fylkisflokkurinn.is), while the Facebook group that launched it currently lists over 4,600 members (many of them very enthusiastic!) and counting. Proponents of Iceland’s independence might call me a traitor to the country that bore me—they might even go so far as to accuse me of treason. And I won’t lie: I felt