Icelandic post-rock band Sigur Rós is currently on a 24-hour “slow TV” road trip around the country. A live feed of the trip is being streamed globally via YouTube and also on Iceland’s national television.

The band started a 1,332 km journey on Monday and will be continuing it throughout today, the longest day of the year. The journey, named “Route One”, is going all the way around Iceland’s coastal ring road. “In a day and age of instant gratification and everything moving so fast, we wanted to do the exact opposite,” writes Sigur Rós’s frontman Jónsi Birgisson in the description of the live YouTube feed. “Slow TV” is counteractive to the world we live in, as it happens in real time and really slow,” he adds.

Driving counter-clockwise around the island, the band is passing by many of the country’s most notable assets that all followers of the feed can get a glimpse of. Sigur Rós will soon pass through the city of Akureyri, which means that more than half of the journey lies behind them.

As seen from the broadcast, Icelanders in different parts of the country are giving them a warm welcome standing by the road and waving at the band as they are driving by.

The soundtrack of the journey was created with generative music software. To create a unique ephemeral sonic experience the members of Sigur Rós are recommending to use headphones, external speakers and turn in full-screen mode when watching the broadcast.

Sigur Rós have been active since 1994. The band plays genres such as post-rock, dream pop, art rock, progressive rock and ambient. The members of the band are Jón Þór Birgisson, Georg Hólm and Orri Páll Dýrason. As finishing the road trip around Iceland, they are heading to United Kingdom where they are proceeding their world tour. Sigur Rós will perform in Bristol (June 23) and Glastonbury (June 24) and then heading to Ireland. Both of the UK concerts are sold out.