Geoffrey Huntingdon Williams is the manager and frontman of the Reykjavík nightlife institution Prikið, and a kind of spiritual leader of the millennial hipsters who go there. He and his trusted companion, Rocky the dog, ensure that everything goes by the book in the little bar-empire that Geoff helped to build.
Bismút is a daily stop for Geoff, who appreciates good coffee. It’s also close to his home.
No morning starts without taking Rocky out for a walk. For obvious reasons.
Geoff and his trusty canine companion follow a friend around the dusty streets of Reykjavík.
After the meeting, Geoff and Rocky stop by at home to listen to some music. Then it’s off to the gym.
Prikið is only one place that Geoff supervises, and for a break he’s often to be found at the Freddi amusement arcade.
Húrra, one of the other bars that Geoff supervises, isn’t open until 5pm. Geoff uses the time to have a meeting about a big party that’s coming up at Prikið (June 30, if you’re interested).
Always on the move, Geoff never stops managing.
Back at the office—Sticky Studios, which is also the base of the production team Lés freres Stefsson.
All the places Geoff has to check out are downtown and in walking distance, like the Punk Museum on Bankastrætið, which is only 100 metres from Prikið.
Rocky is not only a professional actor from the movie of the same title, he’s also the mascot of Prikið.
After walking around 8 km from the office to the different bars and back again, it’s finally time to relax with the whole family.