Cryptic posters have appeared in London, urging Brits to jump ship and flock to “IcelandLovesUK.com”. The posters give nothing away, reading simply “A special price for EU my friend”. Is it a case for Sherlock Holmes? Or perhaps Miss Marple? Maybe, but until then we have the internet.
It turns out that the posters are a publicity prank by the Secret Solstice Festival, taking place here in Reykjavík on June 15-18. Solstice is soothing Brexit-Britain with “pre-Brexit prices” on standard festival passes in the spirit of “good old Icelandic hospitality”. Headlining Secret Solstice are the Foo Fighters, alongside UK export The Prodigy. Discounted tickets are available to Brits for €160.00, rather than the standard price of €185.00.
Wow Air and Europcar are also in on the action, offering discounted rates for “EU My Friend”.
Facebook users are a little confused.
“Is that Iceland the supermarket? (face palm)”, comments one user.
“At least someone loves us”, remarks one deflated Brit.
And yes dear Brits, since we won the Cod Wars we do love you.
Book your day tours in Iceland right here!