American travel journalist, Godfrey Hall, took out an ad in Morgunblaðið newspaper this week, hoping to track down his 66°North beanie, lost on a recent trip to Iceland.
According to Morgunblaðið, Hall knew it was unlikely that anyone would know where his hat had gotten off to and was prepared to buy a hat that looks like the one he lost off someone else.
You may be thinking, it’s a hat man, let it go, but having worn the hat in travel pictures all over the world it had considerable sentimental value and had become something of a trademark for Hall.
“The Katla hat hasn’t been in production for several years and doesn’t exist anymore,” Fannar Páll Aðalsteinsson at 66°North told MBL. “But of course we wanted to help this American out seeing as he loved it so much. We’ll make a new one. He will be notified once the hat is ready.”