Icelandic acid-pop duo Just Another Snake Cult dropped a new video today, in which band leader Þórir Bogason runs through a Tron-like analogue 3D world, also multiplying into a big-band of long-haired clones.
Says Thor, of the video’s retro sci-fi aesthetic: “The song is this psych pop thing with Radiophonic Workshop-influenced synth lines, so for the video I wanted to couple it the obvious visual equivalents – psychedelia and early experimental analog video art. The lyrics of the song have this cosmic theme of life and death, and so I went in a sci-fi direction, as well as drawing from Nietzsche’s ‘Birth of Tragedy’ in a bit of a convoluted way. One big inspiration was the BBC miniseries Hitchhiker’s Guide to the Galaxy from ’81. It’s been a favorite of mine since I was a kid. It’s beautiful, and the motion graphics are really distinctive.”
Just Another Snake Cult play at the recently reconfigured Gaukurinn on Thursday night at 21:30. Get the full schedule here.
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