Iceland Dairies Want To Ban Swedish Company From Using "Skyr" - The Reykjavik Grapevine

Iceland Dairies Want To Ban Swedish Company From Using “Skyr”

Published August 29, 2015

Iceland Dairies (MS) believes Swedish company Arla is misusing the word “skyr” to describe their “Icelandic style yogurt”, and wants them to stop it.

MS filed an injunction against Arla in Helsinki last Monday, Kjarninn reports. “Skyr” is a registered trademark in both Finland and Norway.

Arla has been marketing the product heavily in Scandinavia, much to the consternation of Icelanders. While Arla bills their product as “Icelandic style yogurt”, skyr is not a yogurt; it’s a cheese.

Below you can see one of Arla’s ads for their “skyr”, employing many homey tropes of Icelandic life from a bygone era.

[youtube http://www.youtube.com/watch?v=5hLvJ5R9C9A&w=560&h=315]
Support The Reykjavík Grapevine!
Book your day tours in Iceland right here!

Go travel with Grapevine tried and recommended tours by Grapevine. Fund Grapevine journalism by booking with us.


Show Me More!