Viewers will be treated to 24 hours of sheep giving birth to lambs, on live television, and farmers will be fielding your questions through Twitter.
RÚV has announced that the event begins this Thursday at noon, lasting until noon the next day. During that time, sheep from the Syðri-Hofdalir farm in Skagafjörður will be birthing lambs, and the event will be streamed to viewers live.
In addition, sheep farmers will be taking questions from the general public via Twitter. Those with questions to ask the farmers – or who just want to take part in discussing the live event – are encouraged to use the #beintfráburði hashtag.
Viewers the world over can follow the lamb-birthing action here.
The concept is similar to ideas used by Norwegian state broadcasting, who have held such events as 60 continuous hours of hymns being sung and a live, unnarrated stream from a video camera on a cruise ship sailing up the coast of Norway.