MS Iceland Dairies' sales director says foreigners are crazy for skyr
Icelandic skyr continues to gain popularity abroad, both in the Nordic countries and in the US, reports Vísir. MS Iceland Dairies (Mjólkursamsalan) expects to sell 60 million pots of skyr internationally this year and 8 million pots of skyr domestically.
Currently skyr sales are highest in Finnland, Norway, Switzerland, the Faroe Islands, Greenland and the US.
“In Iceland we saw a 20% increase [in sales] this year and 20% last year, and we believe there is a connection between the gain in sales and the rise in tourists,” said Aðalsteinn H. Magnússon, sales director at MS Iceland Dairies. “These are incredible numbers, the sale in Scandinavia in the last 4 to 5 years has gone up tenfold.”
Aðalsteinn went on to say that until now farmers have been able to produce enough milk to make skyr but that MS Iceland Dairies is looking to increase production to meet growing demand.
“Icelanders like to eat vanilla skyr and blueberry skyr the most but the Finn’s are crazy about skyr with baked apples,” said Aðalsteinn.