Kit Kat Most Popular Chocolate In Iceland - The Reykjavik Grapevine

Kit Kat Most Popular Chocolate In Iceland

Published October 8, 2012

Kit Kat is the most sold chocolate bar in Iceland, beating out even traditional favourite Prince Polo, a new Capacent poll shows.
Sales trends between Kit Kat, Prince Polo, Mars, Freyja Draumur and Snickers show that between them, Kit Kat has the largest market share, at 11.8%. Snickers was the least popular of these five, at just 6.8% of the market share.
Of particular interest is the fact that Kit Kat edged out Prince Polo by 0.4%. Prince Polo has been a staple of Icelandic candy bars, having been orignally imported to Iceland as biscuits at a time when candy bars were forbidden.
Kit Kat, which has been around since 1935, is also growing in its market share, and may soon hit the 12% mark.


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