Of Monsters And Men Achieve Personal Best In Sales - The Reykjavik Grapevine

Of Monsters And Men Achieve Personal Best In Sales

Published April 11, 2012

Icelandic up-and-comers Of Monsters And Men have sold 55,000 copies of their album My Head Is an Animal in a single week.
According to Hits Daily Double, the band’s first internationally distributed album, which has been getting considerable play on the college radio circuit especially, managed to move 55,000 units since hitting the US on April 3. To fully appreciate the significance of these sales, Vísir points out, Madonna’s latest album sold 46,000 copies in the same time period.
In fact, My Head Is An Animal is at the #3 position on iTunes, and is among the current top sellers on Amazon.
“We live off of music,” Ragnar Þórhallsson, one of the singers in the band, told Fréttablaðið. “This is exactly the dream of each and every musician.”
The band has been touring, which, as will often be the case, has proven an exhausting experience in many ways. As the lead singer, Nanna Bryndís Hilmarsdóttir, explained, “We were really tired after our concert in New York, and yesterday we had the day off, which we spent laying in bed in our hotel room. I look forward to eating something other than hamburgers.”
Ragnar admits that he is still trying to get his head around their success. “It all sounds very good, but you still don’t quite understand what these numbers mean,” he said. “It’s unbelievable.”

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