Wants to Improve Iceland's Image - The Reykjavik Grapevine

Wants to Improve Iceland’s Image

Published November 6, 2009

A new office, created as a part of the Trade Council of Iceland, intends to improve the image and reputation of Iceland.
Known as Íslandsstofu – the Office of Iceland – it will also help to improve Iceland’s competitiveness on the global market, and try to attract more tourists and investors to the country. Vísir reports that a bill was introduced to parliament yesterday, calling for the establishment of this office.
The office will also apparently be working closely with the Tourist Board, as part of the mission of improving Iceland’s image abroad. Funding for Íslandsstofu will in fact be drawn from the money which used to fund offices of the Tourist Board in Copenhagen and Frankfurt, but were recently closed. In addition, Icelandic ambassadors to other countries would also help take on the task of renewing and expanding Iceland’s market base.
The directory board of Íslandsstofu will be comprised of nine individuals – five appointed by the Minister of Foreign Affairs at the behest of the Confederation of Icelandic Employers, one appointed by the Prime Minister, one appointed by the Minister of Industry, one appointed by the Minister of Education and Cultural Affairs, and one without any particular nomination.

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