In an era when everyone is obsessed with visibility and self-promotion, it may come as a surprise that Hverfisgata 12 wins our best pizza award. The place doesn’t advertise, the house isn’t marked “PIZZA” in big tourist-trapping letters and it doesn’t even have a Facebook page! As far as we can tell, people only know about it through word of mouth, which can be pulled off because Hverfisgata 12 offers the kind of pizzas you are unlikely to have tried before, with inventive toppings such as barbecue sauce, shredded pork, pears, roasted seeds and horseradish cream. The attached bar is also properly decked out and staff are well versed at making cocktails, in case you fancy having a nightcap before heading home.

Photo from stuckiniceland.com

2013: Gamla Smiðjan
2012: La Luna trattoria-pizzeria
2011: Gamla Smiðjan
2010: Gamla Smiðjan
2009: Devitos Pizza