Published December 11, 2019
In Iceland, Christmas is a little wacky. Instead of one Santa, we have thirteen. And rather than being a jolly old white-bearded fellow who lets children sit on his on his lap in a shopping mall and showers them with presents, our Jólasveinar—or “Yule Lads,” in English—are a tribe of mischievous little weirdos.
Starting on December 12th, the Yule Lads come down from the mountains one by one, each day until Christmas. If you’ve behaved well, they’ll put a gift in your shoe; if not, you get a potato. In honour of this harrowing game of cat and mouse, we present: the Thirteen Days Of Grapemas, where every day, a Yule Lads will deliver one of you—our beloved readers—a special Icelandic gift.
So what’s a girl gotta do to get some cool stuff in her shoe? Just tag the friends or loved ones you think are most deserving on this Facebook status, along with a damn good reason that they should win. Remember: If you don’t enter in this life, you sure won’t win. #JÓLÓ
What’s In The Shoe Today?
Don’t look under the bed, and make sure to keep that bowl of lakkris ice cream in plain sight—today, Askasleikir, or ’Bowl Licker,’ in English, has arrived to hide under your mattress and ruin your weekend self-care, like that ex who never stops texting you late at night.
But, if you’ve been good, the little crockery-licking bugger could have a gift for you. Today, he’ll put a 2019 subscription to our Best of Reykjavík and Best of Iceland magazines in your shoe, posted worldwide. The Best Of Reykjavík mag features our picks of the very best bars, restaurants, shops and activities Reykjavík has to offer, along with seasonal city guides. The Best of Iceland features 100 travel awards for the best hotels, restaurants, hikes, pools, must-see spots and more, all around the country.
Together, they contain all the tips, tricks, hidden spots and guides you’ll need to have a good time Iceland. Tag the friend of loved one you think would appreciate this most here.