Published December 12, 2018
In Iceland, Christmas is a little wacky. Instead of one Santa, we have thirteen. And rather than being a jolly old white-bearded fellow who lets children sit on his on his lap in a shopping mall and showers them with presents, our Jólasveinar—or “Yule Lads,” in English—are a tribe of mischievous little weirdos.
Starting on December 12th, the Yule Lads come down from the mountains one by one, each day until Christmas. If you’ve behaved well, they’ll put a gift in your shoe; if not, you get a potato. In honour of this harrowing game of cat and mouse, we present: the Thirteen Days Of Grapemas, where every day, a Yule Lads will deliver one of you—our beloved readers—a special Icelandic gift.
So what’s a girl gotta do to get some cool stuff in her shoe? Just tag the friends or loved ones you think are most deserving on this Facebook status, along with a good reason why they should prevail. Remember: If you don’t enter in this life, you won’t win shit. #JÓLÓ
What’s In The Shoe Today?
Alert! Alert! Who’s that eyeing up your 800 ISK cappuccino? Could it be Giljagaur—’Gully Gawk’ in English—here to steal your milk foam? Hipsters beware, for today it’s imperative to drink only black coffee, lest you wish you be messed with by this foam-frenzied maniac.
But if you’ve been good, Giljagaur has come with a gift in tow—and don’t worry, it’s not covered in froth. Straight from the racks of Handprjónasambandið, he’s offering to put a hand-knitted wool hat in your shoe. Who knew the Yule Lads had such a fantastic sense of style?
So, dear reader, we’re praying for you. Get tagging here—and if you don’t win today, check out our page tomorrow for the next gift. Bonus: heaving new clothes before Christmas means the weird-ass Icelandic Yule Cat won’t come and creep up on you and tear you limb from limb. Sleep well, you’re welcome!
A note: the winner of yesterday’s Icewear contest was Lisa Franco, who boldly self-tagged herself as a Yule Lad obsessed good kid. We’re not encouraging self-tagging here, but seeing as the Yule Lads were giving a statue of themselves as the prize, they were kinda self-tagging also. Stay tuned for tomorrow’s winner!