The East of Iceland is the land of festivals. It’s more than a destination or a stopover. It’s a journey. Travelling east by car is dramatic and serene. It’s a long drive that feels like a short trip. It’s these stark contrasts that seem to combine and fit. It’s in these clashes where the beauty of the East shines through.

The East only asks one question:

When are you coming here?

We’ve provided a list of things to do this summer when you arrive.

EISTNAFLUG 

“The World’s Friendliest Heavy Metal Festival”

Yes, this is the world’s friendliest heavy metal festival. It started out as a labour of love in 2005, paying performers in gas money and beer. Now it has hosted international acts and is staple festival every summer in Iceland. Not bad for a community centre in Neskaupstaður! Come join the revelry July 6 – 9.

Here’s how to get there:

LUNGA

“The Art Festival Invasion Of Seyðisfjörður”

LungA arts and music festival has something for everyone. We’re not kidding. It has performances, showcases, workshops, arm wrestling–followed by a waltz. Another highlight is its location, Seyðisfjörður. An interesting east-coast town used as the setting in the Icelandic crime drama picked up by the BBC, “Trapped.” This year the festival takes place July 10 – 17.

Here’s how to get there:

BRÆÐSLAN

“Small town, Big Names, And A Concert In An Old Fish Factory”

In a small fishing hamlet of only 130 people, Bræðslan music festival is held every year. They only sell 800 tickets. It’s held in an old fishing factory. In the past, big names like Of Monsters And Men, Mammút and Damien Rice have played this exclusive festival. Prepare for an experience you’ll be talking about for the rest of your life.

The main concert takes place Saturday, July 23.

Here’s how to get there:

NEISTAFLUG

“An Ambitious Festival For Children Of All Ages”

Parades, sing-a-longs, fireworks, dances: this is the perfect family weekend festival. It’s held the weekend before the first Monday in August, a national holiday. Neistaflug also features some of Iceland’s best bands. Your kids will be dragging you home at the end of the night.

Fáskrúðsfjördur’s French Days

“A Family Festival With A Touch Of France”

This festival celebrates Iceland’s ties to the french fisherman who shared their shores. The music and entertainment is a mix of French and Icelandic. It’s held the third weekend in July, usually starting on the Friday with a bon-fire, but the locals start a day early with a walk called “kenderísgangan.” Why not book off a day early and start with the locals on Thursday?

The East of Iceland is a unique and memorable trip, whichever event you attend.

For more information checkout www.east.is