...Or Mostly Five Words

Bóas Kristjanson, fashion designer @ KARBON:
66°North, Ella, Cintamani, JÖR, REY

Human, delicious, creative, off-beat, a lot of fun

Guðmundur Jörundsson,fashion designer @ JÖR:
Non-commercial, futuristic, diverse, young, unexplored

Experimental, fun, vibrant, edgy, versatile

Rúna Thors, product designer:
Losing its innocence, entering puberty

Sincere, friendly, creative, energetic, fun

Þórey Eva Einarsdóttir, managing director @ RFF:
Ambitious, brave/courageous, clever, cool, quality, statement (bold for the ego)
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