Ragnar Egilsson

For those who don’t feel like trolling the local restaurants but are similarly underwhelmed by the selection at their local pink piggy or yellow coin supermarket, here’s a quick list of suggestions for raw ingredients.
The cheapo markets may sell pig fodder vegetables but you have some recourse. Melabúðin (Hagamelur 39), the favourite from the west side of Reykjavík, a neighbourhood store that consistently offers fresh and healthy looking produce. The warehouse Stórkaup (Faxafen 8) isn’t too bad either when it comes to vegetables, despite appearances. Otherwise you are best served at the pricey vegetable section at Hagkaup or Nótatún (many locations). General organic food can be found at Yggdrasill (Rauðarárstígur 10) and Maður Lifandi (Borgartún 24 and other locations). For pulses and grains, the Grandi location of the chain supermarket Krónan has been fairly consistent as far as variety and price goes.
For pre-made stews, marinated cod, fish balls and the rest you could do worse than Hafið (Hlíðasmári 8), for people on a budget the frozen wholesaler is your friend who are also to be found in the wonderful produce section at the Kolaportið flea market. Or you can use the walk back from the Laugardalslaug pool to drop by Fiskbúðin at Sundlaugavegur 12, a friendly neighbourly operation. Fylgifiskar (Suðurlandsbraut 10) is still a great option for high-end fish and seafood as well as some pre-marinated choices. The cheapest traditional fish store seems to still be Litla fiskibúðin in the town of Hafnarfjörður (Miðvangur 41), although it’s tiny and the selection is nothing to phone home about.
For meat you can try Kjötkompaní (Dalshraun 13, Hafnarfjörður), which has a decent selection of meats and Kjötbúðin (Grensásvegur 48) offers a wide selection at comparatively good prices. For the more adventurous I definitely recommend Háls í Kjós ( or any of the farms selling prime organic cuts straight from the farm, with tenderloin, rib eye, porterhouse, beef tongue, jerky and more. A full list of farms that sell directly to consumers can be found at
Raw sausages and quality pickles were next to impossible to find in Iceland until immigrants came to the rescue. For sausages and pickles you have a number of small Polish neighbourhood stores to choose from, such as Mini Market (Drafnafell 14) but the best place for cured and uncured sausages remains Pylsumeistarinn (Hrísateigur 47).  On the same corner you have the farmers market Frú Lauga (Laugalæk 6). This is a fixed location for Frú Lauga but they do branch out to downtown Reykjavík on occasion. Great ground beef chuck, lamb, assorted smoked meats along with beets, blueberry jams and rhubarb straight from the source and mostly organic.
Not that you’d need to buy your rhubarb—see if you don’t know an Icelander with a surplus in their garden and take a tip from Icelandic kids and dip it straight from the ground into a bowl of sugar. Or use the chance the first weeks of September and go out picking blueberries and mushrooms. For mushrooms, gives tips on edible varieties and lists good spots for wild bilberries (Google Translate is your friend here). Growing veggies outdoors is also an option in Iceland—potatoes, kale, carrots and rutabagas all do well here and herbs prosper in our warm colourful huts when there’s sunlight to be had. If everything fails, the coastline and rivers of Iceland are teeming with fish only to happy too be eaten by you  ( and you can always grab a gun and head out east to bag yourself a reindeer or goose ( 
That’s it for now but please let Grapevine know of any hot produce procuring tips we probably definitely have missed! 

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