Consumerism might be destroying the planet, but hey, you can’t walk around naked. While Iceland may not be a worldwide shopping destination due to high prices and its relative isolation, there’s still a plethora of unique products that are worth spending your hard-earned dough on. From handmade lopapeysur created by dotings Grandmas to obscure Björk b-b-b-sides, here’s your essential guide to shopping in Reykjavík.
Best Men’s Clothing Store
Geysir
Skólavörðustígur 16
Geysir’s signature touch is that of clean designs with quality materials; works that are luxurious but wearable, casual yet conceptual, and modern yet timeless. “Their men’s collection is a standout,” one panellist said. “If I could, I’d get everything from that store.” The dedicated men’s clothing store lies on Skólavörðustígur, just a stone’s throw away from their women’s branch and homeware shop. Inside is a cornucopia of woodsy tones, cosy materials, and cuts that could go from the international runways to a relaxed night at home. Stop by for pure Scandinavian goodness.
Runner-Up:
Farmers Market
Laugavegur 37 & Hólmaslóð 2
No one puts classical Icelandic style into the 21st century quite like Farmers Market. Their clothing somehow manages to walk the line between debonair and utilitarian. They are warm enough to get you through the darkest Icelandic winters while still stylish enough to make you look suave while doing it.
Runner-Up:
66° North
Bankastraeti 5 & Laugavegur 17-19
Everyone from countryside farmers to downtown cool-kids don this iconic Icelandic brand. Peruse their wares and it’s obvious why—their quality and aesthetic is impeccable. These are pieces that will last not only your lifetime, but probably your grandchildren’s.
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