In this year’s Best of Shopping, a lot of us had the recent uptick in quickly made and cheaper products on our minds — not to mention that it seems like barely anyone has the dough to afford their entire wishlist.
Nevertheless, we have the chance here to celebrate those who operate their shops with intentionality; we cheer on institutions that don’t drop everything for momentary trends, that champion designers and makers in Iceland, that put care into the items they ask you to spend your money on. Whether you’re looking for a statement piece, a gift, or a souvenir, you can find what we’ve chosen as the best of the best.
Best Jewellery Store
Orrifinn Jewels
Skólavörðustígur 43
When our panel began discussing Best Jewellery Store, one panellist said she had just bought her wedding ring at Orrifinn Jewels. Not too shabby of an endorsement, right? Orrifinn takes home the prize for their unique, well-crafted, unisex jewellery that brings strong themes into intricate pieces. And, in their flagship, you can design a unique ring with Orri himself.
Runner Up:
Hildur Hafstein
Klapparstígur 40
Hildur Hafstein’s cosy boutique on Klapparstígur has been a staple of the Icelandic jewellery scene for years as she forges along, creating in her particular style. Unafraid of colour and charms, Hildur Hafstein’s style is instantly recognisable. Inspired by jewellery’s historical role in adorning individuals and serving spiritual significance, she aims for her pieces to “not just complete your look but also your well-being.”
Runner Up:
Aurum
Bankastræti 4
Aurum offers a range: dramatic statement pieces, like their pendants and hair pieces, right alongside their delicate rings and bracelets. Their hallmark style is elegant and feminine, perfect for the fashion girls of Reykjavík — but make no mistake, their jewellery ranges in style, size, and price. Aurum is a place where you can shop for many different types of jewellery wearer.
Previous Winners:
2025: Orrifinn
2024: Aurum
2023: Aurum
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