In this year’s Best of Shopping, a lot of us had the recent uptick in quickly made and cheaper products on our minds — not to mention that it seems like barely anyone has the dough to afford their entire wishlist.
Nevertheless, we have the chance here to celebrate those who operate their shops with intentionality; we cheer on institutions that don’t drop everything for momentary trends, that champion designers and makers in Iceland, that put care into the items they ask you to spend your money on. Whether you’re looking for a statement piece, a gift, or a souvenir, you can find what we’ve chosen as the best of the best.
Best Men’s Clothing
Kormákur & Skjöldur
Laugavegur 29
“The one place to buy fine men’s clothing in a variety of sizes — not just standard S-XL,” one panellist put it when describing why Kormákur & Skjöldur should take home the Best Men’s Clothing prize for the second year in a row. A huge, very classy store that makes any shopper feel they deserve the best in life, Kormákur & Skjöldur offers tailored-to-fit suits and accessories to keep you looking sharp.
Runner Up:
Húrra
Multiple locations
Despite being an all-around store, let’s take a moment to specifically shout out the Húrra men’s clothing section. With an unparalleled stock across their three stores, Húrra is — simply put — cool. They’re known for streetwear, yes, but that minimises things a bit. Their array of modish jackets, shirts, and shoes supplies good-quality clothing to all the fashionable youngsters around town.
Runner Up:
Arason
Skólavörðustígur 22b
Arason maintains its spot in Best of Reykjavík because we’ve seen Arason maintain their spot in the closets of hip Icelandic men for another year. Their chore jackets and overshirts have defined the clean and effortless style that you can spot all over the city. Arason pieces are durable, made with high-quality fabric in Italy — but designed in Iceland. Looking for subtle yet tasteful style? That’s Arason.
Previous Winners:
2025: Herrafataverslun Kormáks & Skjaldar
2024: ORG
2023: ORG
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