A Grapevine service announcement Pay attention: Lava Field Bigger Than Lake Mývatn
Culture
Art
HOLSTER: THE SWISS ARMY KNIFE OF CLOTHING

HOLSTER: THE SWISS ARMY KNIFE OF CLOTHING

Published July 20, 2012

In a swanky office at ad agency Jónsson & Le’macks, we sit down with Sigurður Oddsson. We’re there to talk to him about Holster, a joint venture between three young men from various creative fields who came together to form a fashion company called Fur Trade, which is actually not a fashion company at all.

What led the three of you to collaborate on Holster?

Well, we all are good friends. I had been working with Bóas Kristjánsson, a fashion designer who has his own label called 8045. The idea was that I would work on some accessories, not fashion per se, but more product-orientated stuff.
Then when Jökull Sólberg, the third member of the group, came into work wearing an actual shoulder gun-holster, though he wasn’t armed or anything, I came up with the idea for a more practical application, and that got me sketching. So that’s where the idea comes from. My reasoning being that in the summertime men like to wear shorts and a T-shirt but where do you put your keys, change and wallet? The Holster is a solution. That was what I presented to Bóas and funnily enough he had been working on something similar, but it was more a classical vest so we merged these two ideas into what is now the Holster.

It’s a bit like the Swiss army knife of clothing?

That’s true. We tried to integrate as much function as we could into the design. Take your phone for instance, often you’ll have earphones plugged in and they just get tangled up in everything. That’s why we put a handy cord slit high on the shoulder where you can fasten it and it won’t get in the way. All the pockets are designed for their individual tasks, for your phone, sunglasses and wallet so that it doesn’t bulge but blends seamlessly into the design. All the material used—black caribou, lamb, salmon and rosefish leather—comes from a leather factory here in Iceland, from the north to be specific, but everything is sewed in Reykjavík.

Do you think there is a growing need for men to accessorise?

Men just have more stuff now, and when you’ve grown accustomed to trudging everything around with you, it’s pretty hard to do without it. When kept in the Holster, your stuff blends seamlessly into your attire. It looks good on its own as well as under a jacket, and it takes from the shoulder holster the idea of using dead space under the arms so that you don’t really notice it if concealed, and doesn’t get in the way. I mean if you can have a gun there and no one notices it, then a phone is a piece of cake.

You launched the company in March?

Yes, that’s when we launched the website and the product. Two weeks ago Sævar Karl started selling the product so we are really excited about that. It’s always good to have a place where people can drop into when they’re unsure about the size or the material. At first the sales were to friends and through the site—when it went live at around five in the morning, the night before DesignMarch, we got an order from Sweden within the first hour. We had posted a link on Facebook and a friend of a friend of a friend ordered the first one; it really is a small world!
http://www.furtrade.is/holster



Culture
Art
<?php the_title(); ?>

Pop Vomit

by

On the wall of a dark room in Reykjavík’s Hafnarhusið art museum, a stream of brightly coloured icons is fizzing out of the ground. Triggered by the tiniest sound, they erupt onto the wall at every footstep or word, tumbling into a huge pile and bobbing around like Pop Art Cheerios. Some are familiar, some are less so–classic cartoon characters wobble around alongside unfamiliar product logos and Chinese lettering. “This idea originated in Singapore,” says Mojoko, a.k.a. Steve Lawler, who works with programmer Shang Liang on the project. “It was designed for a children’s exhibition at a museum. We were

Culture
Art
<?php the_title(); ?>

Banksy In Iceland?

by

Banksy may have been to Iceland. A while ago. And he may have left a mark or two. This has not been verified, but whoever did the stencil accompanying this article would in any case surely acknowledge being under the distinguished anonymous British street-artist’s influence. We will leave it up to readers to figure out exactly where this is. The photo was taken by Claudia Regina, in 2012. Apparently, one Graham Lloyd also spotted the piece in 2012. Locals seem to have discovered the artwork more recently, as images shot this summer have started circulating on social media. Also in

Culture
Art
<?php the_title(); ?>

Urbanization On Paper: A European Narrative

by

Spark Design Space has a clean minimalist facade, a welcome place to rest your eyes next to the garishly painted corrugated tin front of its neighbour Kiki. The large glass windows show the dozens of posters tiled on the back walls of the building, each in a different colour and arranged to make a gradient from purple to red to orange to green in more subtle counterpoint to Kiki’s unsubtle rainbow. The posters are Paolo Gianfrancesco’s print show `Urban Shape,’ up now until September 26. Each one is a map of a different European capital, derived from the open source

Culture
Art
<?php the_title(); ?>

Tying A Ribbon On Biophilia

by

Sitting upstairs at Iðnó, pouring out a cup of coffee in a fetching fluorescent yellow ensemble, an animated Björk is expressing how pleased and surprised she is that people still want to talk about her work. “I spoke to someone earlier who had been online researching all the Biophilia set lists and comparing them,” smiles Björk, “and I was like, ‘respect!’ It’s crazy that people actually still care, or can be bothered.” She hasn’t done a press day for three years. The last time seems a long time ago, back when Biophilia was being unveiled to the world—the album app

Culture
Art
<?php the_title(); ?>

Come Fly With me

by

Elvar Örn is a professional photographer and filmmaker with a passion for aerial photography. He’s traveled the world, from the deserts of Namibia, to icy Antarctica, and the highlands of Iceland. He’s explored a wide range of techniques in the art of photography, and he’s delved deeply into high-quality, archival printing processes. In collaboration with Gallerí List, select works of his aerial photography from the Icelandic highlands will be on display at Sólon Bistro starting September 15. I chatted with Elvar about his upcoming exhibition and his craft of printmaking more generally. Your passion is aerial photography. What drew you

Culture
Art
<?php the_title(); ?>

Go PONG Harpa Now!

by

Ever wanted to play arcade classic ‘Pong’ on the massive Harpa facade? Great, because until August 31st you can–so long as you have a smartphone. PONG is an interactive multimedia art piece by Atli Bollason and Owen Hindley. If you go to Arnarhóll (the grassy hill overlooking Harpa with a statue of Iceland’s founding father Ingólfur Arnarson at the top) you can log on to a special wireless network, join a queue and then take control of either pong-paddle by tilting your mobile device. The game itself is then rendered in real time on Harpa’s facade using the 714 LED

Show Me More!