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Threading Her Way To Paris: Ása Bríet Brattaberg Brings Icelandic Heritage To Fashion
“There’s a cute picture of me at two years old with my grandmother from the Faroe Islands. My gran was teaching me to draw up a pattern for a garment. She sewed and knitted clothes for me, and so did my mother,”…
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Running Against The Odds: Meet Iceland’s First Running Wear Brand
“What’s special about the Icelandic runner is that they are a specific kind of runner who is really affected by their surroundings. They’re ready for anything,” says fashion designer Guðmundur Magnússon as I meet him and his business partner in their studio…
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Word On The Street: Fashion Or Functionality?
In the cold of the summer, The Grapevine asked Hátíðni festival-goers if they prefer to stay stylish or warm Lindy, 31 I really like dressing differently every single day. I love different styles and different colours, depending on my mood. Today, I…
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Side Hustle Of The Issue: The Upcycling Designer
A sleeping bag jacket or a bedsheet suit? Easy! Waste couture is the specialty of Ross and Rik McNair. Both are employed full-time, but on the side, they upcycle old clothes and fabric into new items as part of the ENDURTAKK project.…
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Fancies: Darren Mark
Fancies is a Grapevine series where we highlight an individual with supreme style. Our latest subject is Darren Mark (26), who is a designer and artist. today’s look Darren is wearing: Outfit by Darren Jewelry by Gréta Þorkelsdóttir Shoes from Clarks style…
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Kvartýra №49 Brings Post-Soviet Streetwear To Iceland
Tucked away from the ubiquitous puffin stores and coffee shops of Laugavegur, there’s an oasis at the end of a bright yellow alleyway. There, behind the main drag, is a fish processing centre turned bauhaus artists’ space that today houses a hidden…
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Fancies: CYBER
Fancies is a Grapevine series where we highlight an individual with supreme style. Our latest subjects are CYBER. CYBER is an experimental hip-hop trio that consists of Jóhanna Rakel, Salka Valsdóttir, and Þura Stína. Not only are they known for their music,…
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Fancies: Geiri & Gugga
Fancies is a Grapevine series where we highlight an individual with supreme style. Our latest subjects are Sigurgeir J. Aðalsteinsson (Geiri), who works at Alvotech and is an artist, and Guðbjörg U. Kristjánsdóttir (Gugga), who works at Flash Laugavegi. today’s look Geiri…
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Fancies: Birna Björk Hölludóttir
Fancies is a Grapevine series where we highlight an individual with supreme style. Our latest subject is Birna Björk Hölludóttir (23), who works at Arctic Adventures. today’s look Wearing: Special edition Nike Airs for Foot Locker Worker pants from 66°North Necklace from Hildur…
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Fancies: Dagur Sigurðarson
Fancies is a Grapevine series where we highlight an individual with supreme style. Our latest subject is Dagur Sigurðarson (20) is a student at Háskólinn í Reykjavík and works at Prikið. today’s look Wearing: Old school Vans. They’re my brothers. Pants I…
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Fancies: Árni Sveinsson
Fancies is a Grapevine series where we highlight an individual with supreme style. Our latest subject is Árni Sveinsson (42), a runaway filmmaker. today’s look Wearing: Italian bicycle jacket Native American Indian shirt Adidas jacket Black jeans Adidas shoes style q&a Describe…
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Fancies: Böðvar Guðjónsson
Böðvar Guðjónsson (48) is omnipresent in downtown Reykjavík. You probably know him best as the former figurehead of the KEX empire. today’s look Wearing: Red Wings Jeans from Universal Jacket from Universal Sweater from Bahns Reykjavík Watch from Chopard Bracelets made by…
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Fancies: Dagur Lauzon Þorfinnsson
Dagur Lauzon Þorfinnsson (18) is a student at MH. today’s look Wearing: Nike Special Field Air Force Ones Maharishi Snow Pants Moschino bomber jacket Merch shirt from La Goony Chonga Swarovski necklace Comme Des Garçons belt. It’s not mine, I borrowed it…
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Fancies: Kristbjörg Lára Gunnarsdóttir
Kristbjörg Lára Gunnarsdóttir (27) works at Spúútnik’s Kringlan location and is also the singer of Mojo Don’t Go. —————————————— today’s look Wearing: Matching electric blue pants, shirt, and coat Electric red hair: I am very electric today! Red eyeliner White turtleneck Shirt…
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The Pleasure Of Craftsmanship: Ten Years Of Kronkron Shoes
For the past ten years, Hugrún Árnadóttir and Magni Þorsteinsson have been producing some of the most creative shoes ever made in Iceland. Their shoes are so distinctive that even the fashion illiterate can recognise one of their designs on sight. Through…
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The Reykjavík Grapevine Design Awards 2018
Design, both consciously and unconsciously, penetrates our mind. Good design adds to the innate appreciation of an object while bad design can easily become an annoying earworm. Grapevine’s annual Design Awards seek to recognise and reward the best of design—the little notes…
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Fancies: Karin Sveinsdóttir
Karin Sveinsdóttir (21) works at vintage store Spúútnik’s downtown location and is also the musician behind Young Karin. —————————————— today’s look Wearing: Saks Potts jacket My favourite Levi’s jean Boots from Spúútnik Gold necklaces mixed from all over. Some are from my…
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In-The-Street Bitch: High End Streetwear With Alexander Kirchner
Fashion designer Alexander Kirchner arrives to our interview wearing a pair of welding sunglasses. Black metal, wiry, chunky, they seemed designed to leave a hideous tan line. To be blunt, Kirchner could best be described as a 101 personality. Everyone knows him…
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Fashion, She Wrote: A Look Into The Colourful World Of EYGLO
“I’d like a cortado, please.” That’s a good start. Eygló Margrét Lárusdóttir, the woman behind the eponymous fashion label EYGLO, certainly knows her coffee, and I appreciate that. With long legs clad in a simple semi-camouflage Vivienne Westwood jumpsuit and a fresh,…
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Ragnar’s Secret Solstice Hangover Diary Prt 2
Saturday: The second half of the madness In order to make sense of so much nonsense, I have broken this down into several easily understood categories. I hope this will enlighten and amuse. The WTF Moment of Solstice The bushes and patches…
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Secret Solstice 2017: Iceland’s Most Fashionable Festival
Getting that festival look right is fucking impossible, which is why there are so many people dressed in boring rain jackets and beanies. But some people just get it. They show up to a rainy four day festival and say “damn it…
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Photos: þjóðbúningurinn – Icelandic National Costume
The Icelandic national costume (þjóðbúningurinn) is the country’s ceremonial outfit, which came to prominence in the 19th century, during the fight for independence. It has since 2001, become an established, tightly regulated affair with the National Costume Authority (Þjóðbúningaráð) making sure that…
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IKEA Streetwear With Bags Of Style
When we think hip hop, we think Kendrick Lamar, Air Jordans and the Stocksund faux leather sofa from IKEA. That is why we were ecstatic when we heard about the newest line from Icelandic hip-hop fashion pioneers INKLAW—made out of the infamous blue IKEA…

