IKEA Sells 862,000 Kleinur - The Reykjavik Grapevine

IKEA Sells 862,000 Kleinur

Published October 28, 2019

Sam O'Donnell

It seems the bakery in IKEA is growing in popularity. The most popular items they sell are ástarpungar and kleinur. For the uninitiated, ástarpungar and kleinur are essentially donuts. Where there is coffee, you will find kleinur nearby. There is no denying their popularity, according to Stefán R. Dagsson, managing director of IKEA. Last year, they sold 862,000 of the little snacks.

He said their restaurant sales in this country are proportionally much higher than most other IKEA stores worldwide. “This is about 15 percent of our turnover while the ratio is around 7 percent in most places abroad,” he said. “The growth is considerable every year. But we have also done things differently than others. We usually offer 7 to 9 dishes while most have 4 to 5. So we have the dishes of the month that further enhance diversity.”

It also helps that IKEA is one of the only places in the country where you can get a hot meal for under 1,000 ISK.

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